BASF Marketing Manager - Formulation Additives in Charlotte, North Carolina

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At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

We are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2015. Come join us on our journey to create solutions for a sustainable future

Where the Chemistry Happens…

We are seeking a Marketing Manager, Formulation Additives, to lead all regional marketing activities for the Formulation Additives business unit based in Charlotte, NC.

The Dispersions & Resins business of BASF develops, produces and markets a range of high-quality resins, additives, colorants and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiberbondings, nonwovens, and paper manufacturing. We are building the best team to support the growth and needs of our customers. With a comprehensive product portfolio and extensive knowledge of the industries we serve, our customers benefit from innovative and sustainable solutions to help them advance their formulations through chemistry.

For further information about the Dispersions & Resins business in North America, please visit

Marketing Manager, Formulation Additives (1700467) – Charlotte, NC

You will be responsible for marketing-related activities across multiple industry segments, collaborating with the marketing managers of all business units (5) within the Dispersions, Resins and Additives organization to translate end-use customer needs to growth projects for formulation additives.

Formula for Success: You Will…

  • Develop business cases for, and provide leadership to, phase gate projects for the formulation additives portfolio.

  • Partner with R&D formulation specialists to charter benchmark work and market / communicate results broadly.

  • Drive market launches of Formulation Additives products in multiple industry segments.

  • Collaborate with Marketing Managers in other regions to leverage best practices.

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Ingredients for Success: What We Look for in You…

  • Bachelor’s degree in Engineering, Chemistry, Business, Marketing or related field; MBA is preferred.

  • Minimum of 10 years of total work experience, with at least 5 years in marketing, sales or product management roles.

  • Demonstrated success in managing multiple projects, and leading / coordinating initiatives.

  • Ability to collaborate with and to influence colleagues across multiple business units and industry segments.

  • Excellent communication skills and interpersonal skills. Experience interacting with key decision makers across various levels of an organization, both internally and externally.

  • Demonstrated ability to lead and influence others by taking risks, driving change and building trust.


  • Background or market knowledge in formulation additives, resins or dispersions for coating applications.

Job: MARK - Marketing

Organization: N-EDN-Dispersions North America

Title: Marketing Manager - Formulation Additives

Location: NC-Charlotte

Requisition ID: 1700467