BASF Head of Global Strategic Marketing - Home Care and Industrial & Institutional Solutions (m/f) in Ludwigshafen, Germany

Head of Global Strategic Marketing - Home Care and Industrial & Institutional Solutions (m/f)

Job Field:Marketing

Location:Ludwigshafen, DE

Company:BASF SE

Job Type:Permanent

Job ID:EN56526724ONLE1

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance but also your personality matter to us, without regard to gender, age, origin, sexual orientation, disability or belief. At BASF, careers develop from opportunities.

Ludwigshafen is the world's largest integrated chemical complex and home to BASF Group headquarters. Located in the heart of Europe's Rhine-Neckar metropolitan region, you will find this to be an attractive place for both work and leisure time.

Learn more about BASF SE at

What you can expect

Within our Care Chemicals Division you will lead the Strategic Marketing Home Care and Industrial & Institutional Solutions team and will be responsible for the development and the promotion of the overall business unit strategy as well as coordinate its implementation.

  • Following the identification and evaluation of M&A candidates, you will lead acquisition as well as divestment activities.

  • According to global market segment needs, you will steer the innovation pipeline in collaboration with the regional business units and oversee business case development in the innovation process.

  • You will define IP and trademark protection resource investments and ensure the customer portfolio, the business model as well as strategic partnerships.

  • Besides coaching and developing team members, you will establish best practices to achieve today's and tomorrow's business objectives as a team.

What we expect

  • You have successfully completed your university degree in business or science.

  • You have gained long-standing experience in operational and strategic consumer marketing at leading consumer goods companies in the Home Care and Industrial & Institutional Cleaning segment.

  • You have at least 2 years of experience in leading diverse global teams of market experts.

  • You bring in profound understanding of B2C consumer marketing and have been responsible for global and regional product launches.

  • You are well-versed in economic evaluation, marketing strategies, innovation management and M&A projects.

  • You have excellent communication skills which enable you to effectively drive projects and to promote ideas.

  • You proactively engage with internal and external partners to collaborate for joint success.

We offer

  • Responsibility from day one in a challenging work environment and "on-the-job" training as part of a committed team.

  • Support of all employees by using different measures to ensure the balance of professional and private life.

  • Competitive compensation including attractive benefits as well as excellent career opportunities in an international company.

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