BASF Digital Marketing Specialist DACH AS (m/f) in Mannheim, Germany

Digital Marketing Specialist DACH AS (m/f)

Job Field:Marketing

Location:Mannheim, DE

Company:BASF Construction Solutions GmbH

Job Type:Permanent

Job ID:EN56469139ONLE1

We are the world's leading chemical company because we offer intelligent solutions for our customers and for a sustainable future. We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance but also your personality matter to us, without regard to gender, age, origin, sexual orientation, disability or belief. At BASF, careers develop from opportunities.

The employees of the BASF Construction Solutions GmbH play a central role in maintaining and expanding BASF's leading position by focusing on key technologies in the construction industry as well as in other strategic areas. Working closely with our internal and external partners, we provide solutions for future success.

Learn more about BASF Construction Solutions GmbH at

What you can expect

Within our business unit Concrete Admixture Systems Germany-Austria-Switzerland (DACH AS) you will be responsible for Digital Marketing activities from conception to execution in coordination with respective global and regional activities, considering the business targets and European data protection law.

  • You will define persona models for relevant target groups within the construction value chain, prepare them for digital campaigns and device the relevant communication packages for the appropriate channels.

  • You will be responsible for our virtual customer communities set up and maintained in the CRM system and support the maintenance of customer contact data.

  • Moreover, you will be the central person for setting up Building Information Modeling (BIM) structures and strategies in DACH AS.

  • Further, you will execute digital promotion campaigns, collaborate with service partners and measure the impact and success of the performed campaigns via appropriate KPIs.

  • Based on deep knowledge of the customer journey and experience from digital campaigns already conducted you will create and implement a concept of mail automatization.

  • Moreover, you will create websites, ensure search engine optimization and support the creation of other marketing related IT tools.

  • You will be part of the European and global BASF Construction Chemicals expert community on Digital Marketing.

What we expect

  • You have a degree in constructional engineering or business information systems and gathered several years of work experience in Project Management and Marketing, especially Digital Marketing.

  • You are familiar with digital marketing tools, mail-automatization as well as online market communication.

  • You have profound knowledge of customer requirements from different players across the construction value chain and at least some technical expertise within our industry.

  • You are a proficient user of Digital Marketing relevant IT software packages incl. SAP, office, online and CRM systems.

  • You also have excellent communication skills in both English and German. Skills in French are a plus.

  • You impress by your highly developed customer focus and innovative way of thinking.

  • You have a driving license of class B.

We offer

  • Responsibility from day one in a challenging work environment and "on-the-job" training as part of a committed team.

  • Competitive compensation including attractive benefits as well as excellent career opportunities in an international company.

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