BASF Market Segment Manager - Flexible Packaging Market Segment in Southfield, Michigan

At BASF,we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future!

Where the Chemistry Happens…

BASF is currently looking for aMarket Segment Manager, Flexible Packaging Market (1700051) .

You are responsible for focused marketing and business development across all Resins, Additives and Dispersions product lines for theFlexible Packaging Market.

As the world’s leading chemical company, BASF produces an incredible variety of products for a wide range of consumer industries - for example the automotive, construction, and food industries.

Of course, this offers a vast number of opportunities for marketing professionals. Our marketing teams act as a link between BASF and the global market, with its ever-changing demands. Reacting to these changes quickly and efficiently requires market transparency. In marketing, you are responsible for product and industry segments and consolidate BASF’s global market leadership in close collaboration with our sales teams in the business units.

The Dispersions & Resins business of BASF develops, produces and markets a range of high-quality resins, additives, colorants and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiberbondings, nonwovens, and paper manufacturing. We are building the best team to support the growth and needs of our customers. With a comprehensive product portfolio and extensive knowledge of the industries we serve, our customers benefit from innovative and sustainable solutions to help them advance their formulations through chemistry. You can find out more about our market segments

Formula for Success: You Will…

·Identify industry specific trends, requirements, unmet customer needs, and key growth areas and opportunity fields.

·Drive the identification of new business opportunities in defined market having Business Development Responsibility.

·Manage the flexible packaging industry profitability and growth targets.

·Develop and ensure implementation of industry specific strategy and product positioning strategy for assigned industry segment including strategy for positioning against competitive products and value proposition.

·Identify innovation opportunities for assigned industry segment and contribute to input into the innovation pipeline.

·Initiate and manage Innovation/Phase Gate projects acting as Project Lead/Management.

·Coordinate new product launches, including launch packages, for assigned industry segments.

·Implement industry/customer specific CIM/BRM management.

·Establish value chain marketing which includes developing contacts at the customer and third-party customer marketing levels.

·Develop industry specific target pricing in conjunction with product management.

·Collect and validate market and competitive intelligence per assigned industry segment

·Develop and implement best practices to enhance organization’s marketing excellence within the company.

·Develop marketing approach for the printing, packaging, and adhesives industry segment which included sales tools and promotional materials.

·Organize and participate in industry specific trade shows/fairs and ensure BASF representation in key industry associations

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With You@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


Ingredients for Success: What We Look for in You…

·Bachelor’s degree plus seven or more years of work experience, with 5 years’ experience in product management, marketing, sales, technical service or business management.

·Demonstrated ability to:

omanage complex projects and lead and coordinate programs and initiatives successfully

odrive and support change management opportunities

osucceed in an entrepreneurial endeavor

ocommunicate, interact with, and influence effectively at all levels of personnel and management

oanalyze markets, select target products and prepare and execute business strategies

·Outstanding verbal and written presentation skills; highly motivated, self-starter; excellent organizational and people skills.

BASF recognizes Institutions of Higher Education which are accredited by the Council for Higher Education

Job: MARK - Marketing

Organization: N-EDN-Dispersions North America

Title: Market Segment Manager - Flexible Packaging Market Segment

Location: MI-Southfield

Requisition ID: 1700051