Job Information

BASF Product Marketing Lead - California or Remote US in Acampo, California

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

REGIONAL CROP MARKETING LEAD | BASF Vegetable Seeds | Open to remote US - California preferred

At BASF Vegetable Seeds, it is our ambition to make healthy eating enjoyable and sustainable. Together and in collaboration with partners we are eager to improve our vegetable varieties and solutions for our customers, the vegetable value chain and consumers worldwide. To further develop and grow this ambition we are looking for a Regional Crop Lead.

*This posting is for four vacancies in the following specialties:

  • Fruity: watermelon, melon, pickling cucumber - open to US remote location

  • Leafy: spinach, lettuce - remote role, but must reside in the state of California

  • Protected: cucumber, tomato fresh, sweet pepper, hot pepper - open to US remote location

  • Open Field: carrot, onion, tomato processing - open to US remote location


In this role, you will translate crop tactical plans (KPIs, MWBs) into the regional marketing plan and to follow up implementation to achieve the projected targets in the selected countries within the region. You will collaborate closely with the sales organization (CoSM, RSM, etc) and all the regional marketing and sales (M&S) organization to implement the objectives and strategies that drive to reach our crop targets into the countries.

You will have responsibility for developing regional crop market intelligence including market sizing, trends, downstream, competitors, spot opportunities and capture in the strat plan tool. Additionally, you will lead and foster crop community within region, keeping crop expertise within the region.

In this challenging role, for an experienced Regional Crop Marketing Lead professional, you will focus on:

  • Supporting M&S Crop Lead with marketing and sales input for preparation and audit of Crop VISTAs, through the CRMKT

  • Developing market intelligence for the crop, including market sizing and trends, signaling opportunities and customer needs through analysis and research to create innovative customer solutions and to support the development of the VISTAs

  • Translating crop tactical plans (KPIs, MWBs) into the regional marketing plan in collaboration with Crop Marketing and to follow up implementation to achieve the projected targets in the selected countries within the region


  • Steering the regional crop assortment collaborating with the RPDS on future pipeline development, defining country portfolio (through regional elevations), and repositioning commercial assortment as per market requirements.


  • Responsiblity for regional crop specific pricing on introductions and repositioning (incl. promotional)


  • Responsible for elevation to commercial at regional level after first introduction by Crop (within global guardrails coming from Vista); incl. developing introduction plan for the variety (price, placement, promotion)


  • Launch new regional and adapt existing global crop concepts, detailing each concept implementation and steering and collaborating with relevant stakeholders for building introduction strategy (CCC, Marcom, CI, etc.)


  • Accountable for mid term (CY 1 CY 2, depending on crop) forecast accuracy & long term figures;


  • Supporting basic plan setting and Demand Planning


  • Being part of customer Team for relevant Customers for the crop in order to bring added values to customers and to capture market trends


  • Regional and some international travel up to 25%


These positions report to the Regional Marketing Manager, Americas.


  • Versatility on inter-personal style

  • Influence without power

  • Entrepreneurial

  • Team Player

  • Leader/management competencies

  • Drives Results, Fast Decision Making


  • Education: Bachelor/Master in Marketing Agriculture or related field.

  • Work experience: 5 years’ experience in international business in the marketing and sales (M&S) area.

  • Language: Fluent in English for business

  • IT: Strong working knowledge of MS Office


  • Pioneering: courageously trying new things to win

  • Empowering: Enabling to take actions and make decisions

  • Performing: Focus on the right things and act fast


Are you ready to step into this challenging position? Ready to join this team and our ambition to make healthy eating enjoyable and sustainable for everyone worldwide?

Send us your resume (CV) and motivation letter by clicking the ‘Apply’ button.


Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Job: MARK - Marketing

Organization: G-APV/MB-Vegetable Seeds Strategy & Marketing-63022586

Title: Product Marketing Lead - California or Remote US

Location: CA-Acampo

Requisition ID: 2102027