Job Information

BASF Regional Marketing Manager - Vegetable Seeds - Remote, USA in Acampo, California

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Regional Marketing Manager | BASF Vegetable Seeds | Location: Remote, USA

At BASF Vegetable Seeds, it is our ambition to make healthy eating enjoyable and sustainable. Together and in collaboration with partners we are eager to improve our vegetable varieties and solutions for our customers, the vegetable value chain and consumers worldwide. To further develop and grow this ambition we are looking for a Regional Marketing Manager.


This Regional Marketing Manager role is short to mid-term focused on customer and crop marketing:

  • Hires, coaches, develops and leads a team of Regional Crop Leads (RCL) within the Region

  • Define the Must Wins Battles for the region coming from the Crop (RCL), Crop Marketing Specialists (CMKS), Marketing and Sales (M&S) Excellence and Strategy into a high-level, 3-year Marketing Sales plan,

  • Provides input to the Head of M&S Region for regional strategic customer and cross crop needs of the region (Americas),

  • Develop and deliver Market Intelligence

  • Regional Steering of marketing team

  • Bringing pricing excellence in the region to maximize profit

  • Co-develop best practices with M&S Excellence for best fit regional marketing needs


You will be responsible for 7 direct reports. Type of customers: Direct, Indirect, Dealer, Distributor, Plant Raiser, Nursery


  • Versatility on inter-personal style

  • Influence without power

  • Entrepreneurial

  • Team Player

  • Leader/management competencies

  • Drives Results, Fast Decision Making


  • Education: Bachelor’s or master’s in agriculture or business, Marketing focus or MBA will be an advantage

  • Work experience: 5 – 7 years’ experience in agricultural marketing

  • Language skill: English, Spanish is a plus

  • IT: Strong working knowledge of MS Office


  • Pioneering: courageously trying new things to win

  • Empowering: Enabling to take actions and make decisions

  • Performing: Focus on the right things and act fast


Are you ready to step into this challenging position? Ready to join this team and our ambition to make healthy eating enjoyable and sustainable for everyone worldwide?

Send us your resume (CV) and motivation letter by clicking the ‘Apply’ button.


Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Job: MARK - Marketing

Organization: G-APV/SN-Vegetable Seeds Sales-63022583

Title: Regional Marketing Manager - Vegetable Seeds - Remote, USA

Location: CA-Acampo

Requisition ID: 2102137

Other Locations: US-MI-Detroit, US-TX-Lubbock, US-MA-Boston, US-CA-Sacramento, US-MO-St. Louis, US-NC-Research Triangle Park, US-IN-Indianapolis