BASF Customer Experience, Senior Specialist in Calgary, Alberta
You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.
At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.
And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2019. Come join us on our journey to create solutions for a sustainable future!
Customer Exp Sr Specialist (ID: 2100052)
Where the Chemistry Happens
We are seeking a professional like you to join our team. In this role, you will be responsible for delivering best-in-class experiences for our customers in Canada. With a focus on cereal & pulse solutions, the Customer Experience, Senior Specialist is responsible for developing and executing fully integrated communication engagement plans for our grower and retail segments to create meaningful impact and drive results.
Formula for Success
Design, build and execute customer engagement plans in collaboration with agency partners, marketing and sales for target grower and retail segments to deliver an exceptional customer experience.:
Lead the development and deployment of cross-crop customer initiatives and platforms as needed (eg. product guides, education, webinars, etc.).
Partner with the crop marketing team to support the development of the annual cereals and pulse crop strategy, key messaging, and priorities to ensure the engagement and communications plan is aligned.
Understand customer challenges when growing cereal and pulse, and how BASF solutions solve these challenges.
Work with the creative agency and marketing to help develop customer content, key messaging, and priorities to support marketing in brand development.
Project manage and execute the cross-crop and crop tactics, ensuring it always aligns with BASF brand standards, crop and platform strategy.
Align with other customer engagement specialists for brands which cross into other crops, as well as any cross-crop platform initiatives.
Coordinate and track the annual marketing budget for your respective crop team.
Leverage market research to build in depth knowledge of our cereal and pulse customer segments, focus on interaction preferences and the sources of information they trust to make decisions on the farm.
Utilize feedback and analytics from in-market activities, customers, and sales to make improvements to the customer experience increasing customer satisfaction, loyalty, and ROI.
Ingredients for Success: What We Look for in You…
Minimum of 5 years’ experience in a Marketing/Communications or a related field.
Project management experience.
Agriculture experience and engaging with customers (3 years or more) preferred
Experience working on a high-performance team and the ability to influence without authority
Create Your Own Chemistry: What We Offer You
Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.
Job: MARK - Marketing
Organization: N-APN/ZY-Agricultural Solutions Canada Cust Sol-63024285
Title: Customer Experience, Senior Specialist
Requisition ID: 2100052