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BASF Market Segment Manager in Charlotte, North Carolina

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF , we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2021. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Marketing Manager (63064126) – Charlotte, NC

Where the Chemistry Happens

The Construction Solutions Group is dedicated to bringing innovative formulated solutions to our customers in the construction industry by combining the entire BASF portfolio of products and services.

This role is an exciting opportunity to join a dynamic team focused on driving growth in the Building Envelope segment of Construction Solutions. The Building Envelope segment is positioned for strong growth built on a foundation of customer intimacy and industry-shaping relationships, technical leadership, and value-driven innovation. In this key role, you will be responsible for developing and implementing strategic direction and operational execution of marketing activities to align business and functional teams around segment growth and innovation targets. This includes conducting market research to understand “voice-of-customer” insights, analyzing and segmenting markets and building robust go-to-market strategies, and leading new product development and innovation pipeline projects. You will manage the segment’s portfolio strategy and positioning, with a keen focus on developing and promoting differentiated value-propositions. This role will be a key resource and contact for strategic customers and will be a strong advocate for BASF with industry partners and associations.

Travel up to 25% domestically may be required in this role.

Formula for Success

  • Applying your education and experience in product management, marketing, sales, technical service, business development and/or business management, you will develop market segment strategy and lead its implementation in partnership with Sales and Technical colleagues.

  • Demonstrating your ability to analyze and segment markets, select target products, and prepare and execute business strategies, you will assess the competitive and customer landscapes, as well as existing product and segment portfolios, to develop the roadmap for sustainable and differentiated innovation. This includes managing existing portfolios to optimize profitability and positioning, identifying industry specific trends, understanding unmet customer needs, identifying key growth areas and opportunity fields, and developing differentiated value propositions.

  • Using entrepreneurial drive, project management experience, and your solid business acumen, initiate and lead innovation and business development projects through Phase Gate and other processes from ideation to successful product launch.

  • Successfully engaging stakeholders within the organization, design and lead execution of the assigned segment’s channel strategy, including developing go-to-market plans, sales tools, and training / promotional materials for existing portfolios and new product launches in partnership with direct and channel partners.

  • Working as a highly motivated self-starter, collect, validate, maintain, and update market & competitive intelligence per assigned industry segment. Additionally, you will understand value propositions and partner with Product Management to ensure accurate industry specific pricing targets are implemented.

  • Your outstanding verbal and written communication and presentation skills will serve you well as you organize and participate in customer and industry specific trade shows / fairs and ensure representation in key industry associations.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Job: MARK - Marketing

Organization: N-EDN/DC-Construction and Fiber Bonding-63008353

Title: Market Segment Manager

Location: NC-Charlotte

Requisition ID: 2202638

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