Job Information

BASF Technical Service Rep - (Madison) Wisconsin and Northern Illinois - Remote in Durham, North Carolina

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF , we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Large Employers in 2021. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Technical Service Representative – (2202414) – (Madsison) Wisconsin/Northern Illinois (Remote)

Where the Chemistry Happens

We’re looking for a Technical Service Representative to provide technical positioning and support to both internal and external customers in Wisconsin and northern Illinois. This role will also include interacting with other BASF Technical Service Representatives, Biologists (R&D), Business Representatives and Agronomic Solutions Advisors in the area.

As a Technical Service Representative with BASF Corporation, you will assume responsibility and leadership for all technical elements (labels, product use direction, training materials, recommendations, and technical positioning of BASF products) for your assigned territory. You’ll be responsible for supporting BASF Business Representatives, Agronomic Solutions Advisors, Strategic Account Managers and a defined list of external customers in your territory, ensuring that marketing, sales and technical positions are in alignment.

You’ll be accountable for technical support of the BASF product line to the BASF Business Representatives, Agronomic Solutions Advisors, and customers with the objective of meeting or exceeding established sales goals, while reducing liability costs and maintaining the technical integrity of product positions. Support of the sales organization to achieve income objectives occurs primarily via direct interaction and by influencing key external customers. Regular interaction with Marketing Managers, Business Representatives, Agronomic Solution Advisors, Strategic Account Managers, Technical Marketing Managers, and Biology (R&D) is imperative.

Formula for Success: You Will…

  • Develop new potential markets and demonstrate programs to support district, regional and national selling objectives

  • Prepare technical materials as needed

  • Lead agronomic and product training activities targeted at business representatives, agronomic service advisors, customers, university personnel, and other influential customers

  • Monitor and positively influence key centers of influence (COI) such as universities, consultants, and other 3rd parties through relationship building and regular contact

  • Provide product information, label updates, and technical results to these COI's

  • Administer local demonstration and grant in aid research programs

  • Provide customer service call training and assistance to Business Representatives and Agronomic Solutions Advisors

  • Train Business Representatives and Agronomic Service Advisors on investigative field techniques and assist with product investigation where necessary.

  • Investigate and provide supportive data to meet sales objectives

  • Develop field plot protocols, providing needed data to answer product usage questions

  • Provide technical link between Biology (R&D) and the marketplace

  • Become familiar with new BASF products prior to first marketing year

  • Participate and help organize on-farm product testing

Where You Will Work…

You will primarily be working in Wisconsin and Northern Illinois. The successful candidate will need to reside in the designated territory.

Ingredients for Success: What We Look For in You…

  • MS/PhD Degree in Plant Science, Crop Science, Weed Science, Agronomy or Related Discipline

  • Crop production exposure

  • Excellent computer skills; Proficient in Excel, Word and PowerPoint

  • Strong organizational skills and attention to detail

  • Excellent written and oral communication skills

  • Excellent self-motivation skills


  • 3 years technical agricultural experience

  • Demonstrated track record in agricultural or related industry

  • Crop production work experience

  • Knowledge of local crops (alfalfa, vegetables, cotton, melons, citrus, tree nuts, etc.)

  • Knowledge of markets, customers, and key 3rd party influencers of the agricultural chemical industry

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

BASF takes security & data privacy very seriously. Will we never request personal or financial information of any kind via e-mail, private text message or direct message on any social media platform or job board. Furthermore, we will never offer a remote position and send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact ( to report fraud.

Job: ENGI - Engineering & Technical Service

Organization: N-APN/AT-Tech Service-60001645

Title: Technical Service Rep - (Madison) Wisconsin and Northern Illinois - Remote

Location: NC-Durham

Requisition ID: 2202414

Other Locations: US-WI-Madison