Job Information

BASF Marketing Communications Manager Agriculture (m/f/d) in Köln, Germany

Job Field : Marketing

Location : Köln,DEU

Company : BASF Digital Farming GmbH

Job ID : EN59359970ONLE4

First information about our application process can be found here:

Do you have any questions about the application process or the position? Please reach out to Karina Urich,, Tel.:+49 30 2005-58528

Cooperation with recruitment agencies is not accepted.

xarvio Digital Farming Solutions powered by BASF is at the forefront of the digital transformation of agriculture optimizing crop production. xarvio offers digital products, based on a global leading crop model platform, which deliver independent field-zone-specific agronomic advice enabling farmers to produce their crops most efficiently and sustainable. The xarvio products SCOUTING, FIELD MANAGER and HEALTHY FIELDS are being used by farmers in more than 100 countries worldwide. Working at BASF Digital Farming GmbH is equally as innovative as our products: we have a global network and work with agile methodologies in a start-up atmosphere. Join our team! Learn more about xarvio at or visit any of our social media channels.

Agriculture is all about balance. The balance that is crucial to everyone's existence - also applies to our Agricultural Solutions division. We connect innovative thinking with practical action to find the right balance for success - for farmers, agriculture and future generations. With seeds and traits, crop protection and digital solutions, we help farmers produce food more efficiently, protect the land and meet the needs of society.

What you can expect

Our unit Communication & Branding Commercial is responsible for global marketing and communication strategies as well as implementation for the xarvio Digital Farming Solutions products.

  • As the Global Marketing Communications Manager you will be responsible for the global website as well as events and the social media strategy. Here you will set and monitor the budget to achieve the aligned KPIs.

  • You will coordinate and manage selected GtM projects as well as partnerships and lead global communities in your area of responsibility.

  • Furthermore, you will support the implementation of local marketing communication initiatives and develop toolkits to efficiently roll-out global initiatives to countries.

  • Keep yourself updated: You will identify global as well as regional trends and improve the xarvio marketing communication continuously as well as further develop the xarvio branding and communication strategy.

  • Last but not least, you will be involved in overall xarvio branding, communications and GtM strategy development.

What we expect

  • university degree in agriculture with experience in marketing communications

  • at least 3 years of professional experience in agricultural marketing communications

  • strong international project management and coordination skills across internal as well as external stakeholders

  • skilled in leadership, communication and decision-making

  • fluent English and German language skills

We offer

  • Onboarding to help you settle in quickly, ensuring you are part of the BASF team from day one.

  • International work culture that embraces diversity, equity and inclusion.

  • Development discussions and programs so that you can reach your full potential.

  • Flexible work arrangements so that you can balance your working life and private life.