BASF Senior Marketing Manager, Herbicide Launch in Research Triangle Park, North Carolina

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Where the Chemistry Happens…

Marketing at BASF revolves around the customer experience and driving profitable growth. The foundation for this is a strong team that brings specific application, industry and market knowledge in order to understand the diverse markets where we build satisfying customer relationships.

We are seeking a Senior Marketing Manager, Herbicides Launch to join the Crop Protection Group within the Agricultural Products (AP) division, located in Research Triangle Park, NC.

Senior Marketing Manager, Herbicides Launch - (1802608) – RTP, NC

As Marketing Manager Senior, Herbicide Launch, you will be responsible for the development, implementation and execution of the Marketing Plans for the US Crop market via the marketing staff. You will also lead the development of BASF’s new herbicide innovations in US Crop, including: developing a clear business plan, identification & tracking of plan metrics, financial objectives, and implementation of strategies and tactics with sales, technical service and senior management.

In addition, you will be responsible for monitoring, recording and reporting events occurring within your assigned markets. This includes collecting and recording of marketplace intelligence related to: 1) competitors, their products and marketing programs; 2) trends, threats and market opportunities; 3) customer expectations; and 4) any other events/activities potentially affecting opportunities for BASF to successfully implement our business plans. You will also monitor & analyze market/customer dynamics, as well as their impacts to the established market strategy and life cycle management priorities.

Formula for Success: You Will…

  • Manage an assigned business segment including: operational forecasting, coordinating supply requirements with market developments.

  • Coordinate with other key internal and external groups to ensure segment-related plans are implemented.

  • Provide strategic direction / oversight to the Marketing Communications Specialist and Communication Agency in the execution of advertising, promotions, sponsorships, special events, collateral marketing and other promotional activities, with an overall objective of conveying a unified and distinctive leadership presence in the marketplace.

  • Motivate the sales force and distributors by keeping them informed about products, product performance, and our go-to-market strategy.

  • Lead the development and update of product concepts, detailing mid and long-term strategies for lead market segments; Prepare project plans for approval

  • Evaluate, negotiate, and implement specific 3rd Party opportunities.

  • Manage assigned product short & long-term supply, forecasting, and profitability by coordinating a balance between short-term operating results & long-term market share development.

  • Support other members of the sales & marketing team, helping to ensure company sales and financial goals are achieved.

  • Participate in ongoing customer interactions, helping to position BASF and our products

  • Participate in the development & implementation of industry insights and messages that are impactful by identifying market & sales opportunities for BASF products.

  • Lead the development & implementation of a cross-group, go-to-market project.

  • Lead the personal development including; coaching, mentoring, and identification of development opportunities with the assigned team of product managers.

  • Lead and coach a team of product managers in their development and implementation of product business plans

  • Identify and recruit talent for positions within the marketing group and BASF

As a leader with BASF, you will also…

  • Coach and develop team members to reach their full potential

  • Support development assignments and movement of talent across units

  • Motivate and challenge to drive high performance

  • Commit to "hiring the best" internally and externally

  • Create an inclusive environment which embraces and derives value from diversity

  • Execute performance and career development discussions

  • Role model and enable development of competencies in others needed to implement BASF's strategy

  • Establish and support a safety culture in which all accidents are preventable

For further information on Agricultural Products with BASF, please select:

BASF: Create Chemistry with the Agricultural Products Division

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Job: MARK - Marketing

Organization: (AP)-Crop Protection

Title: Senior Marketing Manager, Herbicide Launch

Location: NC-Research Triangle Park

Requisition ID: 1802608