Job Information

BASF Regional Marketing Manager in Texas

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Large Employers in 2021. Come join us on our journey to create solutions for a sustainable future!

Regional Marketing Manager (2200073) - Houston, TX

Where the Chemistry Happens

We are seeking a professional like you to join our team. In this role, you will be empowered and responsible for creating an innovative marketing approach for the Refinery Catalyst business with a focus on the North and South America regions. The business needs strong marketing fundamentals to be applied to creating solutions to complex business challenges. You will have responsibility for a market budget and will be an important contributor to the region’s success through market strategies and support of value pricing. In this B2B marketing role, you will focus on technical products and innovate service offerings. The dynamic changes in the energy market will allow you to stretch your marketing talents to drive profitability, brand awareness and new marketing innovations. You will be accountable for both the implementation of existing marketing plan and for creation of new approaches to exceed our customer expectations.

Formula for Success

  • Using your market strategy experience you will create regional and global market segment strategies for FCC catalysts and additives in the region and steer its implementation.

  • Your experience in product positioning and value proposition creation will support the pricing strategy implementation and delivery of value to the business.

  • Your B2B technical marketing and commercial expertise will be essential as you create marketing strategies, value propositions, communication packages and actions to drive profitable growth in the Americas region.

  • Your superior communication and leadership skills will serve you well as you lead cross functional teams and deliver creative solutions to complex market opportunities.

  • Your collaboration across the organization (sales, technology, product management, marketing, and communications) will enable you to drive the brand awareness and customer value propositions in the market.

  • Your experience in delivering superior market communication will enable you to position our brand, create and track social media impact, design market leading customer conferences and seminars, and continuously improve our market communications.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.


Job: MARK - Marketing

Organization: G-CCP/R-Business Mgt Refining Catalysts-63000004

Title: Regional Marketing Manager

Location: Texas

Requisition ID: 2200073