Job Information

BASF Strategic Account Manager in Canada

You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2019. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Strategic Account Manager- (2203007) - Position can be based in Calgary, AB, Regina, SK or Manitoba, MB.

Where the Chemistry Happens

The Strategic Accounts Manager is responsible for driving accelerated growth of BASF’s agricultural product portfolio to designated distribution management; maintaining and building good business/trade relationships with designated distributors and linked accounts. Collaboration with key personnel regarding business planning/implementation, product support/selling; assisting the National Account Manager with linked customer contact, meeting and call preparation in addition to various administrative and special project responsibilities. The Strategic Accounts Manager is the central and coordinating BASF contact for all facets of the BASF business relationship with designated distribution.

Core Responsibilities:

  • Call on designated distributors to communicate the value of BASF’s products.

  • Develop a value based Strategic Account Plan for each designated customer based on their unique needs, interests, and business goals and objectives in order to maximize sales opportunities.

  • Implement and execute the account plan in order to yield maximum sales and meet or exceed sales goals.

  • Develop and maintain good business & trade relationships with designated distributors and any linked associated accounts or contacts, including Head Offices to field related contacts.

  • Develop annual on ground sales plans (POG plans) and financial purchase plans for designated channel partners. Early on and ahead of the campaign season.

  • Ensure clear communication and fulfilment of all marketing letter requirements.

  • Communicate and promote BASF marketing, sales and technical programs to designated accounts and key personnel in order to drive business and achieve sales goals.

  • The Strategic Account Plan should define the potential of the designated accounts establish the priority coverage for accounts through appropriate call frequency and geographic patterns and market dynamics.

  • Initiate and coordinate strategic planning sessions with designated accounts that ensure sound business & action plans are developed, implemented and updated on a regional basis.

  • Take an active role in assisting the National Account Manager with Linked Account Call Preparations, Call Plans and issues resolution.

  • Communicate business issues and possible alternatives to BASF management in a timely manner and work with the appropriate BASF areas to implement solutions.

  • Support, cooperate and closely coordinate actions and plans with functions such as sales, marketing and technical teams to ensure objectives align with accounts and are achieved.

  • In a team based environment, collaborate with Regional Sales Management to ensure alignment of account plan objectives, initiatives and activities are clearly communicated and executed at the field level.

Formula for Success :


· Bachelor Degree in Science (preferably Agricultural), Business or related field, other business related experience will be considered


· Minimum of 5 years’ experience in field sales, management, marketing, business development


  • Strong understanding of the manufacturer/distributor business relationship.

  • Proven track record of success selling to distributors.

  • Demonstrated success in budget management in a sales environment.

  • Strong inter-personal and communication skills and the ability to develop strong, successful strategic business plans and relationships with customers as well as internal teammates.

  • Proficient in creating, delivering and presenting customer presentations and materials relevant to the overall success of business plans.

  • Ability to self-manage time and resources and to allocate time and energy appropriately, resulting in achievement of goals.

  • Strong passion and demonstrated ability to conduct strategic business analysis regarding historical business activities as well as forward looking and predictive analysis.

  • Exhibited strength with respect to showing close attention to details while being diligent and thorough.

  • Excellent computer skills, with proficiency in Word, Excel and PowerPoint.

  • Willingness to travel overnight/weekly. Minimum 30-40% overnight travel, dependent on season.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact with the subject line “Recruitment Accommodation Request”.

Privacy Statement

BASF takes security & data privacy very seriously. Will we never request personal or financial information of any kind via e-mail, private text message or direct message on any social media platform or job board. Furthermore, we will never offer a remote position and send a candidate a che for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact to report fraud.

Job: SALE - Sales

Organization: N-APN/ZW-Agricultural Solutions Canada-63023808

Title: Strategic Account Manager

Location: Canada

Requisition ID: 2203007